Firm Tech

Tech Ring

Think Smarter, Get Harder

Finding a balance between comfort and high tech, especially when it comes to sexual health can be tricky. HatchDuo teamed upwith the founder of FirmTech to design the worlds first smart underwaerable. FirmTech is a sexual health wellness brand createdby Elliot Justin, M.D., FACEP with the goal of empowering their community to understand their health data in a energizing, yet safeand comfortable way.


Hatch Duo sought out to create a solution to not only design a comfortable wearable that's backed by science and data, butempowers users to engage in their own healthcare as well. Sexual health made easy, sounds simple right? Except experiencingsomething new can feel daunting, especially when it's something so intimate as our abilities to preform sexually. The FirmTechTech Ring helps users experience something new, increases intimacy, and provides an easy way to understand preformace andfunction at their fingertips. Through many iterations and extensive user testing executed by our industrial design and mechanicalengineering teams we were able to design a one of a kind toy that also serves as a medical feedback device.


Industrial Design/Research/CMF/Mechanical Engineering/Rapid Prototyping/DFM Consultation/UX/UI.

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Tech Ring

Think Smarter, Get Harder

Finding a balance between comfort and high tech, especially when it comes to sexual health can be tricky. HatchDuo teamed upwith the founder of FirmTech to design the worlds first smart underwaerable. FirmTech is a sexual health wellness brand createdby Elliot Justin, M.D., FACEP with the goal of empowering their community to understand their health data in a energizing, yet safeand comfortable way.


Hatch Duo sought out to create a solution to not only design a comfortable wearable that's backed by science and data, butempowers users to engage in their own healthcare as well. Sexual health made easy, sounds simple right? Except experiencingsomething new can feel daunting, especially when it's something so intimate as our abilities to preform sexually. The FirmTechTech Ring helps users experience something new, increases intimacy, and provides an easy way to understand preformace andfunction at their fingertips. Through many iterations and extensive user testing executed by our industrial design and mechanicalengineering teams we were able to design a one of a kind toy that also serves as a medical feedback device.


Industrial Design/Research/CMF/Mechanical Engineering/Rapid Prototyping/DFM Consultation/UX/UI.

Expression of Adventurous Lifestyle

Hatch Duo sought out to create an ergonomic, yet playful design with a bold silhouette and expressive transitions between design elements to serve as a statement to support the adventurous lifestyle of FirmTech community. We tested many different forms to ensure that the underwearable was comfortable to wear, versatile, and provided consistent data feedback around performance.

A Form to Fit All With Materials That Enhance Pleasure

The Tech Ring is designed with an innovative patented design made to enhance pleasure and sustain sexual wellness with a unique latch-and-loop form that makes it easy to adjust around sensitive anatomy. By using a proprietary softer elastomer, the Tech Ring is able to fit comfortably and adjusts easily for a stronger performance and enhanced pleasure. We tested many different forms to ensure that the underwearable was comfortable to wear, versatile, and provided consistent data feedback around performance.

Unique Playfullness

When designing such an intimate product we had to carefully try different combinations of playful colors, soft material, and intuitive texture to help bridge the gap between the unique technology of the Firm Tech Tech Ring and fun, energetic bedroom experience. We found that choosing more masculine colors, soft materials, and textures that felt plesant on direct skin helped users feel excited and energized in the moment and helped to empower them to continue using the Tech Ring.

Thoughtful Packaging

Sex toys, even ones with medical purposes, should be fun- they’re toys after all! We felt that the packaging was as much a part of the experience as the experience of wearing the Tech Ring itself was. When unboxing a Tech Ring the user is able to remove the ring along with the charger allowing for a seamless transition from box to bed side table.

Data That You Can Actually Interpret

Health apps can be boring to read and hard to understand, our approach to designing the app sought out to combat these common setbacks. Factors like medications, diet, and lifestyle impact erectile health all play a role in the Tech Ring data equation. As designers, we wanted to make this data beautiful to the eye and easy to interpret as well so the user would be able to easily enhance their sexual health.

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